Military Spending Essay

Examine the extent to which expenditure on arms and the armed forces is justifiable in the modern world. With all its wars, terrorist attacks and genocides, history might suggest that the armed forces has a critical and unquestionable role in any nation-state. However, as Steven Pinker puts it â€Å"We believe our world is riddled with terror and war, but we may be living in the most peaceable era in human existence’. Since the peak of the cold war in the 1970s and 80s, organised conflicts of all kinds, such as civil wars, genocides, repression by autocratic governments, terrorist attacks, have declined throughout the world and their death tolls have declined even more precipitously. Despite the trend of the New Peace, world military expenditure in 2013 is estimated to have reach $1.747 trillion and 2012 saw the highest total military spending than in any year since World War 2. Are these military spendings a good return on its national-security â€Å"investment’, for it is clearly an investment intended for peace and security. This essay aims to show that expenditure on arms and armed forces are justifiable in the modern world to a very small extent because it facilitates violence, results in power imbalance and its money can be put to better use. First, expenditure on arms and armed forces is not justifiable as such military spendings facilitate violence and thus violates human rights. Countries without military capability cannot easily undertake â€Å"wars of choice† or wars whose purposes evolve, as in Iraq, from dismantling wars of mass destruction to promoting democracy. The last five major wars that the United States undertook, namely Korea 1950, Vietnam 1955, Kuwait 1990, Afghanistan 2001 and Iraq 2003 were the ones in which the United States attacked countries that had not directly attacked the United States. Furthermore, wars involving powers that have the military and economic capability allows for such conflicts to exist for prolonged periods of time. For example, four out of the five wars mentioned above are still unresolved. The United States possession of military establishment that has a capability far beyond its ability to defend the homeland hence gives it a capability to undertake wars of choice, to the extent that Vietnam and Iraq prove to be miscalculations and strategic blunders. In the UK, the Ministry of Defence redefines the purpose of the armed forces as â€Å"meeting a wider range of expeditionary tasks, at greater range from the UK and with everincreasing strategic, operational and tactical tempo† which â€Å"could only conceivably be undertaken alongside the US†. This means that their ‘defence capability’ is now retained for the purpose of offence. Expenditure on arms and armed forces is hence not justified on the grounds that they facilitate violence in the world as countries claim moral authority to launch attacks on other countries in the name of benign foreign intervention. Second, the disproportionate expenditure on arms and the armed forces is not justifiable because wars are no longer the biggest threat to a nation. A report published by the Oxford Research Group argues that modern defence policies are self-defeating. They concentrate on the wrong threats and respond to them in a manner which is more likely to exacerbate than to defuse them. The real challenges, it contends, are presented by climate change, competition over resources, the marginalisation of the poor and our own military deployments. By displacing people from their homes and exacerbating food shortages, climate change will cause social breakdown and mass migration. Competition for resources means that the regions which possess them – particularly the Middle East – will remain the focus of conflict. As improved education is not matched by better prospects for many of the world’s poor, the resulting sense of marginalisation provides a more hospitable environment for insurrection. Aids leaves a generation of orphaned children vulnerable to recruitment by paramilitary groups and criminal gangs. The war on terror has created the threats it was supposed to defeat, by driving people to avenge the civilians it has killed. By developing new weapons of mass destruction, the rich nations challenge others to try to match them. In 2012, the United States allocated 37% of its budget on military spendings but only 2% on diplomacy, development and war  prevention. This is also more than spendings on healthcare and responses to poverty combined. The budget would contribute far more to security if it was spent on energy efficiency, foreign aid and arms control. Furthermore, the danger and paradox of military spending is that the bigger the budget, the more powerful the lobby because which can fight for its own survival. This leads to loose budget  constraints and poor control over spendings and programmes. In Saudi, the corrupt relations that have been cultivated with the princes result in civil servants defending not the realm but the arms companies. Even in countries with reputable governments such as the UK, some abuses in military activities arise because Congress cannot possibly effectively oversee such a large operation where programs involving $24 billion are enacted as a single line item. Hence, military spendings intention of protecting the state may be compromised by other motivations. Last, the expenditure on arms and armed forces is not justifiable because the disproportionate distribution of military expenditure leads to an unjustifiable imbalance of power. In 2013, nearly four-fifths of all military expenditure was made by 15 states and just 2 states, the United States and China, made nearly half of all military expenditure. American primacy in the global distribution of capabilities is one of the most salient features of the contemporary international system. Their expenditures on arms is more than the next 14 countries combined together. This extraordinary imbalance leads to a unipolar world likely to be built around rules and institutions as desired by the United States. The extent to which the powerful countries can translate its formidable capabilities into meaningful political influence is debatable as the United State’s selective involvement in Vietnam or Iraq but lack thereof in Cambodia during the Khmer Rouge era seems to reflect that America’s foreign policy , especially after  2001, has been a reflection simply of the idiosyncratic and provocative strategies of the Bush administration itself rather than a manifestation of the deeper structural features of the global system of power. Hence, expenditure on arms and armed forces is justifiable to a small extent as it has allowed for the presence of many ‘bullies’ on the world stage. However, expenditure on armed forces can also be justified as nations do have the sovereignty and right to protect their own nations. Ironically due to the current situation of massive military spendings, the world is still vulnerable to threats, especially from terrorism, in the modern century. The drastic increase in United State’s military spending in the last decade can also be justified by the September 11 terrorist attacks. Hence, it is in the nation’s interests to be as prepared as they possibly can. Since the beginning of civilisations, violence has had an unmistakable role in societies and there is little evidence to indicate its extinction in the near future. Some argue that it is human nature to challenge, oppose and expand. Furthermore, mistakes in history such as when Neville Chamberlain wanted to cut Defence spending in Britain and â€Å"appease Hitler† to achieve â€Å"peace in our time† have resulted in world leaders who are well guarded against making the same mistakes. Military capability is also an important source of legitimacy for governments. For countries like the United States, their formidable military capability is also a source of national identity and pride. From yet another perspective, it is also the responsibility of governments to deliver and ensure that the security of its people is ensured within its means as stated in Rousseau’s social contract. Under these arguments, the expenditure on arms and armed forces still seem to have a justifiable place in a country’s budget. Yet, it is important to keep in mind that there are means other than a larger military force to ensure these security needs are met. Despite the initial failures of League of Nations, defence treaties such as NATO founded in 1949  are encouraging initiatives that have successfully reduced military spendings. The organisation constitutes a system of collective defence whereby its member states agree to mutual defence in response to an attack by any external party. Such institutions allow smaller nations to rely on the more powerful ones so that their budget can be more efficiently allocated to build their economies and such is the case in countries like Hungary, Poland and Ukraine. History shows that countries can reduce spendings quickly if they so desire. In the United states, military spendings declined by 74 percent in the first year after World War II and 23 percent in the first two years after the Korean War ended. Today’s slow decline in spending on obsolete systems arises not because of the increasing threat of war but because there are weak budgetary and virtually non-existent political pressures on military spendings. Given that expenditures on arms and armed forces facilitate violence, leads to inefficient allocation of budgets and global power imbalances, it is justified to a very small extent.

Political Discourse Essay

Political incivility has been around for a very long time. According to the article â€Å"The Rise and Fall of Nasty Politics in America†, a number of studies have been conducted to prove that politics has always been â€Å"a bit rough†. Many people in and out of the political world are agreeing that politics these days have turned in to a horrible cycle. Politics today involves nasty language about fellow members families, angry protests and violent outbursts. Sometimes racial slurs and discrimination is also involved in bringing down your opponent. Furthermore, political incivility has caused a variety of problems in American politics throughout the years. Knowing this, what are some of the things that can be done to help increase political civility? Political incivility has caused a variety of problems in the political process. Politics today is often biased based off of the partisan media and views of opposing sides of various parties. According to the article â€Å"What Is Civil Engagement Argument and Why Does Aspiring to It Matter? † the partisan media only shares those facts that are inconvenient to their opponents, engage emotion, and replace argument with ridicule causing many of the listeners or viewers to have angry views of the policies on the opposing side. Allowing the partisan media to be broadcasted for Americans to see causes outrage and incivility in the world around us. This brings me to my next point where the violence in the political world is getting out of control. The violence that occurs includes both physical and emotional attacks by the opposing parties. For example, the district office of a Georgia representative was defaced with a swastika, and the lawmaker, who happens to be African American, has been the recipient of racist hate mail (Shea and Sproveri, 417). There have also been many other instances where racial violence was used including during the final health-care reform meetings. A lot of the protesters yelled out racial slurs at the African American members of Congress. Also during this time one of the legislators was spat on while entering the Capitol Building to cast his vote (Shea and Sproveri, 417). This type of violence causes politicians to lack the motivation to run for office. Olympia Snowe, a former Senate member, finds it very frustrating that the atmosphere of polarization and the â€Å"my way or the highway† ideologies has become persuasive in campaigns and in our governing institutions (Maisel, 408). She is resigning from office and decided not to run for her forth term in office. Other politicians are afraid of ridicule about their families and therefore will not be running for office any longer. Another reason that political discourse is harming the American political process is it is influencing the ability of govern. â€Å"Incivility leads to an inability to govern and, therefore, more can be done in other areas† (Maisel, 408). The inability to govern leads the government officials to detach from politics and take interest in other areas. Also, politicians in today’s era have only one thing on their mind and that is to win. They do not care about the common good or the similar believes of the opposing parties. All they want to do is finish on top. This situation is causing the president and other officials to lack the ability to pass laws that may benefit the whole population. â€Å"According to NBC News-Wall Street Journal poll conducted in the fall of 2011, more than four out of five voters felt that the Congress’s decisions on the debt ceiling were decisions made for partisan political advantages† (Maisel, 408). This is problematic because it brings other officials to not want to run for office and for the population to be dissatisfied with the whole system of government. This can lead to outburst and protests by the people of the nation. So, what is the best way to increase civility in American politics? First, we can follow the ways of the people during the World War II period where partisan differences still existed but at the end of the day the government officials went back to their families where their wives and children were interacting with the wives and children of those with whom they had been debating with (Maisel, 409). In those times, the politicians worked together for one cause, which was to be united and progress with the well being of the nation. That is what the politicians in today’s world need to realize. The politicians in that era had certain rules they needed to abide by like they had to treat others involved with respect and civility. They also relied strictly on truth and not on the fact that they need to win no matter what the consequences to the nation are. This seems to be one of the biggest problems that the American politics has today. The US House of Representatives has it’s own set of rules that ensure that there is civility. The Congress has a set of rules that ensure that the disagreements in Congress are purely philosophical but not personal and that their views are legitimate even if they are wrong (Jamieson and Hardy, 412). This is exactly the type of rules that need to be set for regular debates and this will ensure that the members do not over step those boundaries. The House makes sure that the members do not call each other bad names or over step any boundaries that may cause them to lie. They are not even allowed to call their fellow members hypocritical even if they are being hypocritical. Their understanding is that each side needs to be heard and then they will come up with a compromise to make both parties accept it. In conclusion, the political incivility going on today is effecting the government in ways unimaginable. Politicians are not willing to run for office because of their fear of having their families or themselves ridiculed and talked about in an inappropriate manner, there is a big increase in violence during debates and the politicians of today are only focused on winning and not on the benefit of the greater good. There is a lot that needs to be improved before there could be any type of change in the political world. The government needs to set a variety of rules for debates just like the House of Representatives or the Senate has that will set a limit to the type of things the politicians can say to each other. This will minimize the political discourse today and help new politicians accomplish more and help the nation prosper in the future.

CARL ROGERS PERSON-CENTRED APPROACH

CARL ROGERS PERSON-CENTRED APPROACH Introduction Carl Rogers (1902-1987) a psychologist developed the person-centred approach theory mainly in relation to the therapist and the client and initially named it the client-centred approach. Rogers later referred to this theory as person-centred rather than patient-centred in order not to reduce the individual’s autonomy and consequently lend the client to difficulties. The approach therefore is to turn individuals (clients) into subjects of their own therapy. In his theory it was noted that individuals are endowed with the power of self actualization and through their own perception of resources inherent in them, they can provide remedy for change in their difficult situations, provided a facilitating environment exists This view as expressed by Rogers implied that every person has a tendency to grow and attain a certain level of actualization. He observed that in order to allow the client (person) asses his/her own wisdom and self defeating behaviours and also enga ge in therapeutic movement with the therapist, there must be a conducive climate. Three conditions were identified for this relationship to thrive favourably: Genuineness (Congruence), Empathy and Unconditional Positive Regard. GENUINENESS (Congruence) In this relationship the therapist is expected to show a real sense of genuine attitude towards the client’s feelings and thoughts, be willing and ever present to assist them in whatever situation they may be. He should be transparent and discourage the attitude of being the superior in the situation. This attitude would in turn retain a high sense of confidence in the client towards realization of him/herself in therapy. Any deviation from this attitude renders the process unworkable. UNCONDITIONAL POSITIVE REGARD (Total Acceptance) According to Rogers, the therapist in this situation must show non-judgemental and total acceptance to the client’s feelings and his perceptive world as a whole to enhance his process of rec overy. This total acceptance of the client’s attitude and perception should be devoid of whatsoever differences that might exist between them either culturally or socially. However in doing so the therapist should ensure the safety and security of the client. EMPATHETIC UNDERSTANDING In his theory, showing empathy refers to the ability of the therapist to show positive sensitivity to the client’s world, his perception towards recovery and also communicate his feelings to the client. This will convey a special meaning to the client of his relationship with the therapist and consequently solidify their mutual relationship towards the expected therapeutic movement. Rogers continue to state that any deviation from these attitudes on the part of the therapist makes it difficult for the process to continue. This empathetic attitude is more exhibited by therapists who are more confident about their own identity and can cope with other person’s world without any fear. P ERSON-CENTREDNESS AS A CONCEPT Person-centeredness a concept in health care delivery has poor and conflicting definitions over the years and is considered one of the best ways of health care delivery in which patients are valued as individuals (Winfield et al. 1996). It has further been observed by

Rights and potential liabilities of parties Coursework

Rights and potential liabilities of parties - Coursework Example When the goods were loaded from Bristol, Oriental Shipping Limited had to sign the bills of landing. They agreed in the bill that, the goods were in good order but one case was missing. Instead of recording the date as it was, that is 15th August; they recorded the date to be 10th of August. Supreme Coffee Limited obtained an insurance policy for the voyage with Commodity Insurance which incorporated the Institute Cargo Clauses (B). Again, incorrect statement was recorded. They recorded the cost of the cargo as 50,000 pounds instead of 30,000 pounds. This means that the insurance policy was taken out of 50,000 pounds instead of 30,000 pounds. This is over writing of the insurable goods. In this case, it is quit clear that Supreme Coffee Limited obtained an insurance policy with Commodity Insurance. The insurance policy was to cover against any risk of the shipment. Article 1.2.2 of Institute Cargo Clauses (B) provides cover against damage or loss of goods transported caused by washin g overboard or jettison1. Article 1.2.3 provides insurance cover against damage or loss of the subject matter insured caused by entry of river, sea or sea water, into the vessel craft, place of storage or hold conveyance. In addition, Article 1.3 provides insurance cover against total loss of any package whether lost overboard, when unloading from or loading to, craft or vessel2. However, Article 4 provides some exclusion to the insured. According to Article 4.1, insurance policy will not cover against expense or damage brought by willful misconduct of the insured3. Analysis of the case The coffee cases which were taken to the dock were in good condition. When they were taken from the factory by Supreme Coffee Limited, none of them was wet or damaged. It is true to say so because Oriental Shipping Limited confirmed it. Although Oriental Shipping limited was not keen on safety of the coffee cases, it cannot be noted that the cause of damp was caused by spraying of water at the dock. There is no evidence to support this because the fault was not detected when the cases were loaded on to the ship. However, if only part of the cargo was damaged and not all, it will be difficult for the insurance company to be held accountable4. This case is similar to Nelson Marketing International versus Royal Sun Alliance Company of Canada case which took place in year 2006. In the case, the cargo was LTF (Laminated Truck Flooring) and it was moving from Malaysia to California. The cargo was damaged but the main cause was not known. It was no clear whether it was damaged due to moisture inherent or improper care in the laminated truck flooring. The ruling was finally made after 94 days of trial in the Lower Court where a decision of 92 pages was given5. According to the insurer, the exclusion of willful mischief of the insured was applicable. On the other hand, the owner of the cargo complained of the carrier’s negligence in handling and care of the cargo. According to th e court, the damages were not caused by the carrier’s negligence. It was caused by heat in the feeder vessels at voyage time and therefore, the insurer was held responsible. However, in the Court Of Appeals, the decision of the judge was reverse. The court argued that, with the nature of LTF, the damage was bound or certain to happen. The temperatures in the feeder vessels were normal and were expected6. In this case, it is evident and logical to say that, the damage of the cargo was not

Recommended strategy for Delta Airline Essay Example | Topics and Well Written Essays - 2000 words

Recommended strategy for Delta Airline - Essay Example The current and revised objectives of the organization is to provide ‘safe and reliable’ transport by air, provide ‘distinctive customer service’ as well as embrace higher standards of ‘hospitality’ in trading operations (Pratt institute, 2014). The achievement/realization of the objectives as they are is wholly dependent on the adoption of appropriate strategies by the organization. In fact, the effectiveness of imposing the strategies as they are determine the realization of the objectives and thus it is sure that proper implementation of the strategies is the only most feasible way of ensuring realization of the objectives as they are. The cooperation has certain major alternative strategies as the driving force for the realization of the set objectives. The strategies as they are meant to facilitate the realization of ‘improved customer experiences’, good and strong ‘balance sheet’ as well as increased ‘revenue generation’ for the cooperation. The major strategies that have been pointed out have been reduction in fuel costs, reduced product and employee costs, improve customer experience through modernization, targeting numbers and improving on competition (Moskowitz, 2013). The company designs and imposes business strategies through cooperate agreements which is effective in aiding in building corporate interest and trust. In reducing fuel costs, the strategy has been imposed through the purchase of an oil refinery (trainer oil refinery) which has the capacity of helping the cooperation cut on the costs up to about $300 million in an year. This strategy holds a lot in benef its to be reaped basic of which is on reduction in operation costs and increase in profit margins for the cooperation. However, it has the shortcoming that initial investment into the buying of the refinery is very high and hence may destabilize the operating balance sheet to the company. In reducing costs of operation and employee costs, the cooperation looks

John Stuart Mill Utilitarianism Essay Example | Topics and Well Written Essays - 750 words

John Stuart Mill Utilitarianism - Essay Example He argues that the principle of utility should be seen as a tool for promoting general happiness. Most of our actions, according to him, should be judged according to this principle. In his illustration of the utility theory, Mill thinks that we should appeal to the principle of utility only when we face a moral dilemma between two secondary principles. The basic assumption of the utilitarian theory, as advocated by Mill, is that "we should each act so as to promote the greatest happiness for the greatest number of people." These important ethical views of Mill can be applied in almost all fields of our lives. That is, a utilitarian advocate may judge any act or behavior according to the amount of happiness or sadness it will produce for the greatest number of people. While this seems a claim that would be approved by all people, the question that emerges here is: "who are the persons to whom the actions should promote happiness?" According to the utilitarian theory, in order for any action to be right and ethical, it should promote happiness to the maximum number of people involved (Cain). ... Utilitarianism, as a form of the consequentialist theory, can be defined as a moral theory according to which an act is right if it conforms to the notion of usefulness or utility of the group. That is, an act conforms to the notion of utility if its performance will result in the maximum pleasure for the maximum number of people. So, the value of the consequences of an act, according to utilitarianism, is determined entirely by the welfare of everyone concerned in the action. On the other hand, a non-consequentialist theory judges the rightness or wrongness of an action based on properties intrinsic to the action, not on its  consequences. Relevant to the non-consequentialist theory is the categorical imperative approach, advocated by the eighteenth century German philosopher Immanuel Kant. According to the categorical imperative theory, an action is moral only if the rule that governs it can be generalized to all human beings on earth. That is, the will should be influenced only by universal considerations, and not by subjective considerations, identified by the one involved in action. Therefore, ethical egoism and utilitarianism are two classical contradictory philosophical theories that attempt to explain the behavior of individuals, families, and governments. According to utilitarianism, an act is ethically right if it conforms to the notion of utility, and an act conforms to the notion of utility if its performance will result in the maximum happiness for everyone concerned (Mill). That is, utilitarianism maintains that the ethical standards of each action is to be determined according to the favorable or unfavorable consequences of that action. In Mill's words, utilitarianism refers to "the creed which accepts

Human Resource Management Coursework Example | Topics and Well Written Essays - 1000 words - 1

Human Resource Management - Coursework Example In this method the employers base the wage rate on the job irrespective of the person who is doing it. The HR professionals and employers are now moving towards Competency based pay. According to this approach the employers determine the pay scale or salary range of the employee depending on his depth, types of skills and knowledge. An employee may receive a higher salary than his range if his competency level is equitable for a higher level job. Competency is the demonstrated skill, knowledge and behavior of a person that ensures and enables desired performance. There are three basic differences between the two approaches of pay scale. In the competency based approach the salary is more person oriented. The salary is based on the skills, knowledge and depth of the employee. Here a person gets paid for the knowledge and skills of the things he has the potential to do even if he is not doing it right now. Whereas in traditional method pay is job oriented irrespective of the skills and abilities of the person who is doing it. It ties the pay scale with the worth of the job. In competency based approach an employee builds competency through experience on the same or similar jobs. Whereas in job based pay the aim of the employee is not build competency (knowledge and skills) but the determinants are experience and tenure. ... sler et al, 2009) Reduction of Unsafe Acts through Selection, Placement and Employee Participation It has been a well accepted fact that some employees are more prone to accidents than others. Reasons for such irresponsible behavior are not easy to find and hence organizations concentrate on reducing these incidents as much as possible through a variety of strategies. These strategies for minimizing accidents and unsafe behavior can be divided into four categories namely personnel selection, employee training and participation, incentive programs and safety rules and regulations. Many environmental factors also play an important role in scientific strategy of reducing accidents, such as overcrowded workplaces, faulty or wrong arrangement of the material to be used in industrial process and many other placements. With the help of work and safety engineers these problems of placements can be resolved. These engineers not only take care of placement issues but also of any potential situ ation in the environment that can cause distress and discomfort among employees. They help in providing congenial, safe and stress free working condition conditions. Personal factors also play an important role. Some employees are more prone to accidents than others. These personal factors can be detected or identified through an appropriate and well designed selection process. Through a variety of psychological test an applicant’s motor and sensory abilities can be judged along with the muscular speed and perceptual style. It will help finding the right match of these qualities required for the job in the person. During the selection process an insight about a potential employee’s work habits, any organic diseases, fatigue level, drug addiction, age and experience, can be gained to

Reflection Paper Essay Example | Topics and Well Written Essays - 1250 words - 9

Reflection Paper - Essay Example Additionally, we ensured that every one of us delivered according to the expectations through proper coordination and task division. Essentially, communication played a key role in our team throughout the entire process, as all the members could only meet at limited occasions to discuss their findings and progress. We would make sure that we communicate to each other through the available channels. Normally, we would meet and communicate verbally or sometimes we would make use of the internet technology, communicate, and share information via the internet. The effective communication that we adopted kept team members on their toes and this ensured the successful completion of our project before the deadline. The most important aspect of our teamwork that I can remember is that we had some background information and experience in the hotel and hospitality industry and thus, the topic we chose suited us most. Furthermore, Savannah was the most experienced among us due to his previous exposure to the operations and logistics of a restaurant. Perhaps I can say that we were so lucky as a team to have members who were competent in their areas of research. Unlike other teams that worked concurrently with us, we were unique in certain ways that made us appear more successful. For instance, my team members and I decided to meet rarely but communicate often through emails and text messages to keep each other updated. Perhaps it is critical to note that we faced a myriad of challenges as a team, but we managed to get over them through appropriate strategies that we device. The major challenge that we encountered when conducting the research was poor communication with the respondents who sometimes feared they would lose their jobs if they were truthful. Therefore, we had a hard time trying to differentiate between genuine and dishonest responses in addition to innumerable participants who declined to respond on certain issues.

Molecules and Processes of Life Activity 6 - Cellular Respiration and Lab Report

Molecules and Processes of Life Activity 6 - Cellular Respiration and the Effects of Pollutants on Its Rate - Lab Report Example The amount of gas emitted at the top of tube was observed to over 10 minutes so as to determine cellular respiration rate. The pollutants used included; vinegar, salt solution, isopropyl alcohol, baking soda, soap solution, and bleach solution. The result for yeast mixture was compared with the results for yeast-sugar mixture. The yeast-sugar mixture exhibited a faster cellular respiration rate. The outcomes of the pollutants had mixed results. Except baking soda, most of the pollutants utilized had a lower cellular respiration rate. According to Carpenter (2013), cellular respiration is a process in which chemical energy in the food is reaped and converted into energy that is utilized in carrying out the normal life process. Every organism requires cellular respiration for survival. This process happens in three distinct phases; glycolysis, Krebs cycle, and electron transport chain. Lippmann (2009) argues that during these cycles, oxygen and glucose in our body are turned into carbon dioxide, energy, and water. The first phase of cellular respiration is when one glucose molecule is split to produce two pyruvic acid molecules, a 3-carbon compound (Schapira, McQuaid & Froneman, 2011). This first phase is anaerobic, implying it does not need oxygen to occur. The remaining phases require oxygen. As such, the experiment was conducted within an oxygen zone and a considerable time frame to allow the three phases of cellular respiration to occur. To test our first hypothesis, the experimental design was such that yeast was mixed with water then poured into a test tube. A wider test tube was placed over the yeast test tube and flipped together over 10 minutes to observe the level of gas amounting in the wider tube. The amount of gas was recorded every minute in the10 minutes. The same was done to a yeast-water mixture but with granulated sugar added into

Competing Conceptions of Globalization Essay Example | Topics and Well Written Essays - 3750 words

Competing Conceptions of Globalization - Essay Example Although the meaning of this term is rather indistinct, and the phenomena it is used to denote extremely varied, it does articulate a prevailing feeling in the 21st century that human life is greatly shaped by forces, which have extended across boundaries, and which, concisely due to their magnitude and supremacy, are transforming life on this globe. All spheres of the society are being redefined by this process; people find their existence threatened or individuality threw in to confusion; areas and entire regions are compelled to restructure themselves or diminish in the face of economic forces; and nations are experiencing gradually decreasing autonomy of action and closer ties to each other than any other time in the past (Scholte, 2000). Â  At the present, there is a serious incongruity between the reality that globalization is in full gear and the reality that the prevailing processes of global governance do not have the influence, ability, and capacity to regulate and direct this process towards helpful ends. Due to this, globalization is usually unsettling and unbalanced in its outcomes. It has also brought new challenges for the current public institutions while at the same instance weathering their independence and support. Globalization has also provided the paradoxical means for those it eliminates culturally or economically to categorize against its subordinating and homogenizing force (Ohmae, 1999). Â  In essence, there are numerous explanations of globalization, which though consistent in various ways do illustrate varying faces of the process.

Mass Media and Violent Behavior among Adolescents Essay Example for Free

Mass Media and Violent Behavior among Adolescents Essay Violent scenes have become extremely commonplace among different forms of mass media that is available to the public. However, the rise of many heinous crimes committed by individuals who have been reported to patronize different mass media which contain excessive violence have made many behavioral psychologists and other researchers to see if there is a direct relationship between the extensive exposure of violence in different types of mass media and the development of violent behavior among adolescents. This paper aims to provide relevant information that while there is a direct relationship between the exposure of violent scenes in mass media and the development of violent behavior among adolescents, there are a number of other factors which need to be present in order for exposure to violent scenes in mass media to cause an adolescent to exemplify violent behavioral patterns. The paper would present a brief overview of the growth of popularity of violent scenes in different types of mass media. It would then provide factual incidences which have caused behavioral psychologists and other researchers to search for the relationship of increased exposure to violence in mass media and the development of violent behavior among adolescents as well as the different factors that an adolescent must already possess in order for such a direct relationship to occur. Violence as Entertainment Since the ancient times, violence has proven to be a popular form of entertainment in almost every culture in the world. These violent forms of entertainment range from viewing animals engaging in combat with each other, to various forms of entertainment where two individuals would need to physically compete and defeat the other in order to be claimed as the winner. Over the centuries, violence has remained a popular form of entertainment to the masses. It is presently used in computer video games, movies and television (Felson 1996). Crimes Linked to Violent Forms of Mass Media Recently, there has been a rise of a number of various heinous crimes committed by various individuals who have been noted to have become frequently exposed to various kinds of mass media which have been known to contain excessively graphic violent scenes. In 1993, two 11-year old boys where charged for the murder of a two-year old toddler named James Bulger by beating the young toddler to death along a railway track. This resulted to a number of various journalists to speculate that the violent nature of the crime and the violent behavior inert of these young boys were a result of them watching Child’s Play III, a horror film which was released during this time (Holland 2001). Perhaps the most popular case where behavioral psychologists and other researchers have theorized that violent scenes from different types of mass media leads to violent behavior, especially among adolescents, was on April 20, 1999. On this day, two teenagers who have been known to be fans of various violent video games and films which have been eventually discovered in the rooms of the two teenagers who had committed the crime before killing themselves with self-inflicted gunshots (Roy 2002). This was led to a number of research studies to be conducted in relation to the influence of violent scenes found in different forms of mass media and the development of violent behavior, particularly among the youth. The results of these research studies were then published in numerous peer-viewed journals and newspapers in order to make the public aware of the direct relationship between heavy exposures to violent scenes found in different forms of media have caused many adolescent to exemplify and exhibit violent forms of behavior towards each other (Gauntlett 2001). Contention to the Study Over the past few years, many research studies have been published which actually contend the belief that extreme exposure of violent scenes in different forms of mass media to have a direct influence to the development of violent behavior among adolescents. While these research studies do not disregard exposure to violent scenes in mass media can induce the development of violent behavior among adolescents, research studies have stipulated that there are other factors that contribute to this. One is the exposure of the adolescents to other acts of violence that have not been viewed through mass media. An adolescent, according to these research studies, can also develop violent acts of behavior by being exposed to various acts of violence that occur within the community the adolescent belongs. Among these are exposure to domestic violence and gang violence, which commonly occur within communities which have a low income socio-economic status (Jipguep Sanders-Phillips 2003). Another is the presence of psychological distress. Adolescents who have been diagnosed or exhibit symptoms of anxiety and depression brought about by acts of alienation and other forms of victimization brought about by their peers and other individuals would also induce violent behavior to be exhibited by these adolescents. This was the case of the two Columbine High School shooters who have been subjected to alienation and acts of bullying from their fellow classmates (Jipguep Sanders-Phillips 2003; Roy 2002). Conclusion Aggression and other forms of violent behavior may be triggered by violent scenes found in different types of mass media adolescents are able to access today. However, it has been determined that an adolescent must possess other characteristics and traits for violent scenes from mass-media to trigger violence among adolescents. Some of these include and adolescent’s exposure to acts of violence at home or within his or her community as well as oppressive acts towards these adolescents by their peers. It is for this reason that researchers and medical professionals are now able to explain why exposure to violent scenes in mass media does not affect all adolescents in terms of triggering violence. References Felson, R. B. (1996). Mass media effects on violent behavior. Annual review of sociology, 22, 103-28. Gauntlett, D. (2001). The worrying influence of ‘media effects’ studies. In M. Barker (Ed. ), Ill effects: the media/violence debate (pp. 47-62). New York: Routledge. Holland, P. (2001). Living for libido; or ‘child’s play IV’: the imagery of childhood and the call for censorship. In M. Barker (Ed. ), Ill effects: the media/violence debate (pp. 78- 86). New York: Routledge. Jipguep, M. C. Sanders-Phillips, K. (2003). The context of violence for children of color: violence in the community and in the media. The journal of Negro education, 72(4), 379-95. Roy, J. M. (2002). Love to hate: America’s obsession with hatred and violence. New York: Columbia University Press.

Philosophy of Gender Essay Example for Free

Philosophy of Gender Essay Some people aspire for successful lives, but I think success is overrated. What Im trying to do is living my life according to what I think is right. This means learning not only inside the classroom, but also outside. This is because I believe that education inside the classroom is very limited, which is why we should take the initiative to control our education.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   So I start my day by having breakfast. I also read the paper while eating. One must still be aware of the current political and social issues; we must never be isolated from society. These are the peoples issues, so we must not be isolated from what they are engaged in. We are working for a better society not for ourselves, but also for other people and the next generation, so we must be integrated with their issues.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After breakfast, I go to school. In school, aside from attending class, I talk to the personnel. I ask their opinion on issues. I ask how their lives are. Through this way, I get a perspective on how they think. It is very interesting because they are usually very outspoken. Sometimes, I learn so much more from them than the textbooks they make us read in class.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After class, I sometimes do volunteer work. I treat this as my â€Å"other class.† It supplements what I learn in class, and sometimes I get to apply what I learned inside the classroom as well. This class teaches me a lot, from relating with other people to critical thinking. Then I go home. I eat, study, then read. I may not have a lot of stuff, but I do have a lot of books.   I love reading. This opens my mind to a lot of possibilities, as well as solutions. I also love reading about great odds being surpassed by ordinary people.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For a democracy to work, I think the citizens should be proactive people. For this to happen, they have to be trained even while in school. And this would entail letting them take control of their education, planning their own curriculum, carrying out their own lesson plan. When one speaks of a rational state of consciousness, one is talking of the state when ones mind is consciously doing something, like crossing the street. This kind of state requires ones full attention. When one speaks of non-rational consciousness, it is when ones mind is engaging in an activity that ones mind can do subconsciously; its whole attention is not on the activity. Habits and learned behavior fall under this state. An example would be tapping ones foot. And when one talks of the irrational state, it is the state of being unconscious, such as sleeping deeply. When in this state, one is unaware of what is happening. Have you had your heart broken? I have, once. I loved her, but she left me. Maybe she thought the world is a better companion. I do not know. It has been years.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Her name was Lilith. She was a remarkable being, all magic and desire. She had hair that was like waterfalls cascading down to earth; fluid, wild, breath-taking, hypnotizing. Her body was like the hills and mountains of the earth, curvaceous and fertile. She also provided the   intellectual stimulation that I needed. In my youth, I was too arrogant and stubborn to see that.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I had asked Father for a mate. I was lonely, and I had no one to share my experiences of naming and taking care of the creatures Father put under my care. I also wanted someone who would complement my efforts of organizing the whole of Creation, listening intently, while serving me a delicious meal. So I told the Father how lonely I was.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   He made a mate, and called it woman. I accepted her, and we lived together. I thought we were going to be happy together forever in paradise. I made her wait on me, serve me, obey me. I wanted her to only wander when I was with her. I wanted her to do all the domestic duties, because I was busy managing the Garden of Eden.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   We got along sometimes. Lilith, skilled with words, would contribute to my summary of what I did during the day, pointing out which names fitted the creature exactly. I thankfully used her suggestions, being inept with words, having been alone for some time. But mostly we fought day and night. We had different views on most things. She wanted to talk about how we feel; I could not successfully keep up with her analysis on why she is annoyed when the sheep just leaves its droppings lying around. She wanted to do things on her own; she could not understand that I was afraid of losing her, which is why I do not want her wandering off. She wanted the privilege of naming and managing the creatures in Creation; I could not make her understand that this was a job given to me, and she should try other activities in the Garden. She talked of how Eden could be made better; I would rather focus on the conditions now.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   So we fought. She would not do the things I told her were her duties as my wife. She said she wanted to do other things. She could not understand that her declining means undermining my authority. I know I should not have shouted at her and pulled her hair, but she made me angry. So when she left, I did not go looking for her. We have had disputes before, and though it is unlike her to not talk the problem over, I decided to pay no heed.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   But then, days after, she has not yet returned. So I told the Father of my concern. He sent messengers to her, but she would not yield. She would not come back to Eden, to me.

Challenging Behaviours in School: Anger and Aggression

Challenging Behaviours in School: Anger and Aggression Challenging behaviors are not typical or special education status. These behaviors are of intense and causes a frequency and the length of the safety of an individual and others is likely to be placed in serious limits or holdup connection to, and use of normal discomforts. Challenging behaviors can take different forms, some can be less intense while some can be more vivid. (Marion, 2015). The behaviors test the right of adults and children to a safe and in orderly classroom. It can happen a lot and is persistent and it is more than a normal limit of what the classroom will allow. They do not react to the normal limits of prevention and it bears on the adults of the misbehavior. Aggressive behaviors are characterized as obvious or hidden hostility they are also disobedient, bitter, quarrel a lot, destructive, and they do bodily and verbally aggressive. (Marion, 2015). This child is sometimes hyperactive and dont pay attention. Aggressive children regress to biting and bullying as a manner of self-defense. Challenging and aggressive behavior, whether it is for adults or children can occur from different contributing aspects such as social-economics, difficulties, behavior disorders, seeking attention, difficulties in communication, family problems, trauma, and physical and emotional abuse. We adults sometimes label these behaviors by spanking and yelling at the children that are aggressive of challenging. We may criticize, humiliate, embarrass them while in front of others. This can intensify the childs behaviors and when they become adults. Children will follow the adults example by respecting their behavior. This is like when the adult is name calling or using racial slurs, cussing, and putting people down.   Be careful because little eyes are observing you and they are absorbing your example. Young children become aggressive when they live in a house that is financially, and socially disadvantaged. An example is living in a neighborhood with gangs, drug pushers, and other different types of crimes can result in children having challenging and aggressive behavior. Children can become aggressive and challenging if they have a poor managed and an unsafe school. Children that have aggressive friends can become belligerent. Children that are put on the television a lot when they are young tend to be challenging and aggressive. Researchers believe there is a connection between the media and later violent behaviors. There are findings that say if a child is exposed to television less than an hour a day, 5.7 % are involved in violent acts that led to horrible injury to someone. (Denham, Burton, 1996). Violent video games can lead to violent behavior in children. This can encourage aggressive thoughts, styles and behaviors in children. Studies state that if a hyperactive child is let out to violent games makes them more hyperactive. (http://time.com).Yelling at children can induce the minor to be emotionally abused and they cause a possibility of destructive and physical maltreatment. If children have been used a lot they can become destructive. Praising a child is extremely important in these parent- child relationships. It will help narrow down the aggression in the minor. Cooperative co-parenting between a mom and a dad is important because it assures the small fry who are a danger factor for conduct problems. Make sure you and your partner stand together in front the child because it shows you agree together. (http://time.com). This can help elevate some of the childs aggressive and challenging behaviors in children who may be at risk. (Marion, 2015). Anger is a feeling that children have and they experience, and the outcome of this is aggression. Anger is an emotion that children have and it is neither good or bad, and it doesnt have any judgement attached to it. We as individuals think when someone is angry than a problem will arise, but that is not the instance. Aggression is how far a child can go to accomplish the childs goal. Reactive aggression can be concerning for a parent. This is how a child reacts aggressively in a certain circumstance, or either defending themselves and ending up with other children. Verbal aggression is when children, belittle, ridicule, or injure a child. (Marion, 2015) This can cause a child to have problems with their self-esteem. Children who have low self-esteem, perform poorly in school and can resort to aggressive behavior. Physical aggression such as biting, kicking, scratching, can cause serious bodily injuries. (Marion, 2015). We need to address this type of behavior because if we dont it c an only get worse. Children are asking for help when they act out and if we dont listen they tend to do things to open our eyes. The Mobile Phone Company: Samsung The Mobile Phone Company: Samsung In the current volatile business industry marketing plays a vital and significant role and it is a process or method to create, deliver, exchange and communicate with customers and clients. It is the mechanism that identifies the requirements, needs, expectations of a particular customer base and creates methods and offerings to satisfy that customer base. In the current situation the complete business is customer-centric and the marketing revolves around satisfying the customer at every possible opportunity. Whatever the company offer should be based on the needs of the customer, it may be a product or can be a service or it can be both. When an organization offers both service and product, it can be termed as solution that plays vital role in strategic marketing. This paper aims to evaluate the marketing strategy of Samsung Electronics in the global television industry using the available theories and concepts. Company Background Samsung one of the greatest brands available in the market aims to secure the world leadership in the industry and earn devastating competitive strength by synchronizing the development and manufacturing of product, design, marketing and sales. The organization is well known for its great accomplishment in the industry of semiconductors based on memory. Samsung maintains its high position in the industry continuously from 1992 maintaining its top rank and stretch its financial structure throughout the industry to maintain itself as a number one company in the industry of mobile phones, semiconductors, monitors, computer gadgets, televisions, TFT and LCD screens. It also achieved 4th place in the semiconductor industry and sixth place in the mobile gadget industry by selling huge volumes. Importance and the use of information in their marketing strategy It is the era of information age and the information plays a vital and unavoidable role in any field exceptionally in the marketing industry. There is a great need for the managers to incorporate loads of data, convert it into information, construct decisions on the information and then compose decisions to lead them to achieve greater success in the business For any business, information is also considered as significant resource required same like money, machinery and manpower. Information is must and crucial for the survival of the organization in the varying business industry. Previously before the computer age, it was difficult for the companies to gather, store, maintain, organise and distribute huge volumes of information and data. The growth of computer and information technology helped the managers and organizations to effectively handle the information available. Managers are able to get the current information at required time in an accurate manner. And another great advantage is that the information can be accessed by many people at the same time accurately, completely that is organized and storable. The information system is the method that makes sure the information is presented to the managers in the form they expect it and when they expect it helping them to support their effort by giving appropriate information for their decision-making. Computers or Information Technology can evidently help companies in processing information and data in an accurate and well presented manner that is timely, relevantly and completely. All kind business organizations now a days have some kind information maintenance system either it may for accounting or stock control or market monitoring. The supremacy technology changed the function of information in the business. The complete business world acknowledged the information aslifeblood. Papows (1998) accredited that the modern organization is dead without Information. Samsung as a strong business leader accepted the fact and had given priority to the process of information throughout the organization at every stage. To gain from its Managing information System and Information Technology, Samsung addressed information needs not only in its environment but also in their relationships with customers, suppliers, trade partners, Production systems, work processes, skills and labour requirement. These advancements of Samsung have created huge and complex processes and information systems, thereby creating a requirement to align them to have a universal overview of the complete information system setting it as a strategic tool. According to American Marketing Association (AMA), 2007 marketing can be defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing people of various organizations endeavour to get the perfect goods or services to the correct people at the perfect place at the accurate time at the right price, utilizing the proper promotion techniques. This explains how marketing managers organize the several factors that eventually decide marketing success. For this, organizations must have timely decision-making information. The significance of efficient marketing changes heavily in respect to the market in which a firm operates. It also depends on the important competences existing within the company. These competences will offer the current market information based on which decisions can be taken quickly. Corporate strategy depends deeply on the scrutiny of such information. Samsung aims to achieve the world leadership and accomplish great competitive strength. It is targeting to coordinate design and development of product, manufacturing, sales and marketing with effective information management. Samsungs marketing strategy related to their overall organisational strategy Slogan of Samsung Company says that Everyones invited Explains its vast marketing strategy, with a huge range of products. As per the market researches, the main strengths of Samsung are identified as Strong global business network Huge credibility of Brand Name Innovative changes and inspiring new styles The awards it is continuously receiving Samsung has strong global present with its service and sales caters locating in 4 different countries. Samsung can utilize its strengths available as major threats to other organizations. Samsung can effortlessly improve its image by the promotional Ads and quality products. Viewing ahead, Samsungs vision is to turn out to be a leading company of the digital convergence revolution. The next generation will be a time where the Internet, wireless communications, networked systems and contents will be united. Various forms of convergence technology that link conventional stand-alone appliances through networks will be developed. Samsung Electronics vision for the new decade is, Inspire the World, Create the Future. This new vision statement mirrors Samsung Electronics dedication to stimulating its communities by accelerating its three key strengths: New Technology, Innovative Products, and Creative Solutions. And to advance new value for Samsungs core networks such as Industry Partners and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all. (www.samsung.com, 2010) SAMSUNG Vision Statement Source: http://www.samsung.com/uk/aboutsamsung/corporateprofile/visionmission.html [accessed on 20/07/2010] The main aim of the strategy of any business organization is growth (Chandler, 1962; Penrose, 1959). Even for Samsung, this growth is the main competence. The diagram above explains its motto of creating future in its industry and wants to be a leader. So Samsungs vision is clear. Samsungs strategic methods can be classified in to organic growth and alliances based on strategic. Organic growth According to moneyterms.co.uk (2010) Organic growth is the growth that is achieved by the companys existing business by increasing output and enhance sales (Investopedia, 2009 Moneyterms, 2010). Organic growth lets a firm to extend market position over the long term and helps to accomplish growth much cheaper than merger and acquisitions and is well suitable growing organizations (Coyle, 2000). This suits well with Samsung present strategic position as it is one of the market leader and has all the measures to extend into other markets. Moreover, though Samsung has huge cash reserves, organic growth permits cash reserves to be focused on other important factors such as Research and Development. At last, the external environmental analysis shows growth in the television market and the complete industry. But only the organic growth is not sufficient for an organization. Even though it is stable that is not enough when entering in to a new market in a new country. When entering in to a new country a strong understanding of local market is necessary that can be achieved only through local strategic alliances. Strategic Alliances A COPAC Commissioned Study defines (2000) Strategic Alliance as a formal and mutually agreed partnership arrangement that links specific facets of two or more enterprises or organizations. It is a mutual arrangement and understanding that allows partners to accomplish goals mutually that they could not accomplish alone. Strategic alliances are normally seen as methods for generating strong and efficient mode for competing in a globalized business. Bleeke and Ernst (1992) explain this as a formal relationship between two or more parties to pursue a set of agreed upon goals while remaining independent organisations. From 2001, Samsung has undergone with 29 various alliances (Samsung.com, 2010). They also accredit that the alliances are the best possible ways to enter in to the new market. With the new alliances Samsung may not learn anything new as they are very strong in technology and innovation. Further Analysis of Current Strategies Porter (1980) argue there are three fundamental strategic options available for companies that are looking for achievement of competitive advantage; they are Cost Leadership, Differentiation and Focus. This is explained in Porters Generic Strategies (Porter, 1985) Samsung comes under the category of Cost Leadership strategy as it augments profits by dropping costs, while charging low prices in the industry. Cost Leadership can be considered as one of the core competencies of Samsung. Apart from the cost leadership, Differentiation strategy also appropriate to Samsung as the company in continuously involved in inventing the technologies. So, Samsungs strategy is a combination of both cost leadership and differentiation strategy. Bowmans Strategic Clock (1997) is the other method used regularly to evaluate strategic options. It sees at professed additional value by the customer in opposition to price. Based on this Samsungs strategy can be explained to be mostly Hybrid. This refers to a strategy which is low cost to the consumer but still differentiated. Samsungs new 3D and Interactive TV Samsung, an industry leader for flat-screen TVs, will begin promoting its 3DTVs on 21 March in the US, before rolling out the activity globally in April. Mintzberg et al (2005) stated the Competitive advantage of an organization is usually recognized as the managements capability to set the companys assets adjacent to some external context. This can be termed as (Porter, 2004) external environment for a specific company. This external environment sets the means of survival for any company (Johnson et al, 2008:54). So, it is vital for the companies to understand this environment. This paper will look at the macro environment of Samsung using PESTEL analysis, then the Industrial environment where it operates, and finally at Competitors mainly utilizing Porters five forces model (Porter, 2004:6). It is also important to analyse the external environment of the firm to understand the opportunities and threats to achieve a strategic competitiveness. This consists of a general environmental, market, five forces analysis and competitors analysis. SWOT analysis is a prospective forecasting technique that helps to evaluate the match between opportunities and capabilities of the firm in the competitive environment. External environment The macro and industry environments will now be looked at to assess the strategic position of Samsung. Social Factors Current generation of people have strong passion and obsession for new innovative technology. Electronics industry plays a vital role in fulfilling this obsession. Children watching late night programs and getting addicted to TV programs that reduces their interest towards games and studies is an important social factor. Technological Factors The electronics industry has been considered as one of the largely growing (Sixto, 2003) with low product life cycles (Mathews, 2005) that have show the way to global revenues. A 3D TV set is a special viewing TV device that utilizes 3D techniques of appearance that projects a TV program into a realistic three-dimensional field. The technology is brand new to TV industry that further reduces people going to Cinemas. Samsung is leading the industry with another milestone of new innovative Technology. Political Factors Political factors have an enormous control on the regulation of businesses that comprises of regulations forced by the government under which businesses should operate. As per the research the political environment in United Kingdom is said to pretty stable. Polices structured by the new conservative government like taxation, Cutting the Public spending and decision to raise petrol prices will have tough impact on the buying power of individuals. Additionally, the industrial policies of Korea also plays very important role for assisting international competitiveness to transfer technology in swap for market access (Kim, 1997). Economic Factors The economic factors plays very critical and significant role in marketing the 3D TV. The recession or down turn of economy reduced the spending power of individual. U.K economy is endangered by the financial downturn. As the unemployment rate increases customers passion for new technology may be sidelined. Sales have been continuously depreciating and the exchange rate is all time low that will increase the importing prices. Environmental Factors Consumers are having more awareness towards environmental and expecting increased energy efficiency, minor or no emission of dangerous radiation (Tarr, 2009; EE Times-Asia, 2009). Legal Factors Intellectual property is becoming a critical and important in the industry. There are huge chances conflicts can happen like the resent famous Apples conflict with Googles Nexus One regarding a patent issue. Samsung itself won a dispute recently in opposition to sharp regarding a patents issue that was initiated in the year 2007(Wall Street Journal, 2009). Legislations about local employee rights, Taxation and Intellectual Property will advance influence on Samsungs strategic decisions. Swot analysis STRENGTHS Strong international experience. Strong global business network Huge credibility of Brand Name Innovative changes and inspiring new styles The awards it is continuously receiving OPPORTUNITIES New technology 2012 Olympics offers an plenty of opportunity to get more sales Offering more models with stylish and individuality. The consumer will have the real entertainment for the money. WEAKNESSES Perception of High Prices Customers disinterest Buyer sophistication and knowledge Substitute products or technologies Very less availability of 3D viewing content THREATS New existing competition Price volatility Economic recession or financial downturn Extremely huge competition for customers and resources Five Forces Analysis This analysis discusses five competitive forces related to the new product of Samsung Industry Competitors: Sony, Panasonic and LG. All are bigger players in the industry The competition is very High Buyers Individuals and families with high passion for technology And reasons for buying is Young passion mind, affluent professionals, status maintainers *Threat of New Entrants *Threat not significant as already many established players in the market and required a significant initial network, resources and investment Suppliers Bargaining power is low Substitutes Wide verity of TV models including Plasma, LCDs and digital TVs. Electronics Gadgets like smart phones, gamers and computers are also affect the new 3D The competition is very high with SONY, Panasonic and LG are planning to launch the 3D TVs Lower Threat of New Entrants Threat from new companies entering in to the business is low as huge requirement of capital and Samsung have huge research and marketing process along with the proven productive process. It also has the strong brand name and best product differentiation. Overall the threat is minor. Low Bargaining Power of Suppliers Many competitive suppliers are available in the industry. The suppliers of Samsung have low switching cost and product differentiation (Lee, 2006). Overall the bargaining power of suppliers is low. The price increasing of raw materials can be easily passed on to the consumers. So the overall bargaining power of suppliers is low. Medium Bargaining power of Customers Bargaining power of customers is medium as very little range of products available in the 3D TV marketing industry. High Threat of Substitute Products There are huge number of substitutes are available for this product like Plasma TVs, LCD TVs, Mobile gadgets like smart phones, gamers, computers and laptops. Competitive Rivalry within the Industry High Overall, rivalry is high with many diverse competitors. LG, the worlds No. 2 Television brand by revenue, has put a destructive sales target for 3D TVs, planning to construct a leadership position in an emerging market where rivalry is expected to heat up. In 2010, LG targeted to sell 400,000 3D Televisions and in the next year it aims more than 3.4 million, the South Korean company announced in a news conference on 15th Tuesday December, 2009(canada.com, 2010). Electronics giant Sony is also planning to launch and leverage its power in 3D TVs business. Sony said in a press conference that it is expecting 3D TVs to account for up to 50 per cent of its total TV sales by March 2013 (canada.com, 2010). Panasonic also launched its plans to roll out 3D TVs in 2010 (canada.com, 2010). Source: http://www.canada.com/competition+heating+2010/2342815/story.html Segmentation The new generation 3D TV is initially targeted at the high class and technology lovers. The initial price of the 3D TV is very high. The Marketing Mix Marketing mix is an essential notion in current marketing and rationally it is referred to as the set of convenient tools that the organization combines to create the response it wants in the target market, so it consists of everything the firm can do to influence the demand for its product (Kotler and Armstrong, 2004). Marketing is about projecting the correct product at the correct price in the accurate way to the accurate customers. This is how value is added. Getting a product in to the market involves balancing numerous significant ingredients, i.e. the 4Ps of the Marketing Mix: Product, Price, Promotion and Place. Product The Next generation 3D TV is new innovative product. In simpler terms, the product includes all features of innovation to provide true entertainment to its customers. The 3D televisions were voiced as the biggest innovation in the television history with combination of highest performance and stylish design. With the Samsung 3D TV the customer will have the prospect of enjoying TV programs in 3D sitting at home and viewing TV will never be the same as the audience will be able to enjoy and experience the feel of their favourite stars of sports, film and TV leap off their TV in to the living room right before them. Samsung is proposes a series of 3D-capable TVs, including the LED 7000/8000/9000 Series, LCD 750 Series and the Plasma 7000/8000 Series (www.samsung.com, 2010) Price Pricing is principally fixing a specific price for a product or service offered. In simple words, Kotler and Armstrong (2004) explain the perception of price to obtain the product. Fixing a price is not something simple. Normally in general law people argue that a small price will draw additional customers. The argument is not true. Because customers not only look for price alone. The customers expect a proper service and value for the money that he pays. They act in response to value so a lesser price does not essentially signify stretched sales if the product is not fulfilling the expectation of the customers (Lazer, 1971). The price for the 3D brands starts from  £1600 to  £2000. The price is not so competent. Placement Samsung unveiled its prestigious 3D TV brands globally in the major countries like US, UK, Australia and china. The product is launched in all the major stores like John Lewis, Currys etc. Promotion The promotion takes the form of a new Starter Kit that offers U.S. consumers the chance to enjoy 3D movies in their own living rooms, rather than having to head to nearest cinema to check out the eye-popping action. Samsung utilized the FIFA Football World Cup to publicize several value-added bundles along with its new 3D TV ranges. Fresh buyers were offered bundled 3D movies, home theatre systems and Blu-ray players. People who procure certain Samsung 3D TV models from dealers all over the country will have the chance to seize the Bonus 3D bundle. This includes Samsung 3D Blu-ray player and two sets of rechargeable 3D glasses. Apart from this Bonus 3D bundle, customers are also entitled to obtain a Bonus 3D TV starter kit that includes 3D Blu-ray Disc of DreamWorks Animation SKGs hit movie, Monsters vs. Aliens, and An additional two sets of battery powered 3D glasses. Source: http://3dtvsets.co.uk/samsung-electronics-starts-3d-tv-war/ (accessed on 25/07/10) Apart from these bundled promotional offers, Samsung has launched a strong advertisement campaign for its range of 3D TVs. The TV advertisement campaign is worth of  £8 Million that runs over 3 months. Apart from the TV advertisement, it has also launched  £7 million print media advertisements (www.marketingweek.co.uk, 2010) Target Market Samsung should aim both the high-end market segment as well as low-end market segment because in both areas there are opportunities. The international brands like Sony, Panasonic, LG, Philips and Sharp have more than 75 percentage share of the high-end market segment globally. Samsung being an international brand, it can easily step in both the high-end and low-end marketing segment because of its overall knowledge and ability to invest in the market. Market research firm Generator Research(2010) forecasts a major update of the novel 3D TV technology globally, showing that by the year of 2014 the business share for 3D sets is predicted to reach over 39% and the market will value more than $117billion (Samsung.com, 2010). In reference to another market research organization, DisplaySearch (2010), the 3D TV market is predicted to increase from the year 2008s value of $ 902 million to $ 22 billion in 2018. particularly, the 3D TV business is predicted to grow to $ 17-billion, and the number of units expected to sale will increase to 64 million in the year of 2018 from 200,000 units in 2009 (Samsung.com, 2010). Globally, in the year of 2010, it is expected that there will be approximately 4.2 million 3D TVs will be sold as all the major players like Samsung, SONY, Panasonic, LG and sharp are entering in the business. The value is expected to triple to 12.9 million in the next year itself according to a new market research. Above said figures looks like huge but the fact is that the above stated figures are just a fraction of the original LCD TV sale. On the other hand, it is expected that by 2012, 27.4 million 3DTelevisions will be sold globally and by the year of 2015 the value is expected to 78.1 million units. This shows an enormous composite annual growth of 80.2% between 2010 and 2015. The figures show that the 3D Televisions here for growth and may replace all the existing TVs in near future. Samsung, on the other hand, is prepared to lead in this Information and Technology Age as it will utilize its force in semiconductor, telecommunications and consumer electronics technology to expand pioneering multi-capable goods and create powerful networks that will authorize the user for anytime, anywhere communications and a higher quality of life. The 3D TV products launched by Samsung will reach the complete audience and entertain all the generations. Samsung will hope for a huge market share with its new product launched and beat the competitors. http://www.marketingpower.com/AboutAMA/Documents/American%20Marketing%20Association%20Releases%20New%20Definition%20for%20Marketing.pdf

Creaitve Story: Desert Island :: essays research papers

Creaitve Story: Desert Island The bright sun pierced through my silted eyelids as I made a feeble attempt to block the burning beams of light with my shaking hand. Unsuccessful, I closed my eyes tightly, shutting out the ball of fire hanging overhead. As my senses returned in a painful blow, I raised myself up slowly, spitting out a mouthful of sand. With a quick glance, I uncovered an interesting fact. All my clothes were gone. Then it came flooding back. Back on the SS. TUNA, I had heard a low rumbling, and then the deck cracked under the force of what must have been a massive explosion. The last thing I could remember was the loud cracking of the ship's hull, and the I blacked out. The blast must have burned my clothes clean off, and threw me on to this desert island. How odd that my clothes were burned off, and I was left without a scratch. Shrugging off the many questions that my mind bombarded me with, I decided to take a tour of the island, and search for a possible means of escape. "OH SHI-!" I stopped myself short of a curse, and looked down at my aching toe. I painfully leaned over and examined the ground around my feet, discovering a 1922 Sears catalogue. Exhausted and hungry, I reached for a coconut from the only tree. I leaned against the palm tree eating the coconut and leafing through the ancient catalogue. Thinking aloud, I muttered, "Gee, I wish I had some clothes". POOF! Magically, I was in the latest fashions of 1922. Hmmm.......could it be? I flipped through the catalogue until I found what I was looking for. POOF! "Wow, I always wanted a bread box". Curious as to what else I could find, I thoroughly searched the catalogue, finding that the sports equipment and hardware sections were torn out, along with a coupon for next years catalogue. I decided that I could use the magic catalogue to get off the island........but how? BINGO! I wished for 20 tables, a kite with a VERY long string, a mattress, a belt, a bathtub and a towel. First, I clogged the bathtub drain with a towel, and laid the mattress on top, and floated it out to the coral. Next, I stacked the tables, so that they reached 60 ft. high. Standing on top of the stack, I flew the kite out to the coral, and snagged it tightly. Pulling the string taunt, I tied it around the table leg, and looped the belt around it, forming a harness.

A short story: do we have a choice :: essays research papers

Short Story ‘Do we have a choice?’ Laying down on the Hostels Bed, the two best Friends -Zeba and Zaraa- remembered the time they have spent together. The have been friends since the age of five. The started school together, studied together, partied together and whatever they did did it together. Now they graduated together from King Edwards, a university in Lahore- Pakistan, and had to go back to their own homes. â€Å"Oh Zeba,† said Zaraa â€Å"do you remember the most famous mischievous act that we did in year four and that which everyone still remembers? The time when you kept a dead cockroach in Ms. Nadia Study book?† â€Å"Yeah, that was in year four, right? Oh God, I envy those days so much. We were young at that time, we were like birds that have just gained their freedom, and there was no one to stop us, no one to tell us off, and no one who had control over us. We were all by our selves but now we have grown up and remembering those days would not help. Zaraa, you have to get over it, this had to happen someday and we were expecting this separation. I have to get married and settle down and so do you. I have to leave tonight; my family is waiting for me,† explained Zeba to Zaraa. They were now old enough to get married; their parents had selected their life partners for them and what they had to do was give their approval. The two were such a pair that one could show another the true meaning of friendship that true friends possess. They had been friends for as long as anyone could remember. The separation was not easy for the two. They wished to stay together their entire life. Now whe n they have to separate they are not willing to do so. Zeba had to leave today and Zaraa, tomorrow. They both belonged to completely different backgrounds and came from different places. Despite all the troubles between the two families, the two, Zeba and Zaraa, managed to survive their friendship. All day long the two roamed around the room to work out a way in which they could stay together, forever. Flop after flop ideas popped into their heads but then Zaraa shrieked, â€Å"I have got an idea† and before Zeba could say anything she said â€Å"and I bet you this is a good one. A short story: do we have a choice :: essays research papers Short Story ‘Do we have a choice?’ Laying down on the Hostels Bed, the two best Friends -Zeba and Zaraa- remembered the time they have spent together. The have been friends since the age of five. The started school together, studied together, partied together and whatever they did did it together. Now they graduated together from King Edwards, a university in Lahore- Pakistan, and had to go back to their own homes. â€Å"Oh Zeba,† said Zaraa â€Å"do you remember the most famous mischievous act that we did in year four and that which everyone still remembers? The time when you kept a dead cockroach in Ms. Nadia Study book?† â€Å"Yeah, that was in year four, right? Oh God, I envy those days so much. We were young at that time, we were like birds that have just gained their freedom, and there was no one to stop us, no one to tell us off, and no one who had control over us. We were all by our selves but now we have grown up and remembering those days would not help. Zaraa, you have to get over it, this had to happen someday and we were expecting this separation. I have to get married and settle down and so do you. I have to leave tonight; my family is waiting for me,† explained Zeba to Zaraa. They were now old enough to get married; their parents had selected their life partners for them and what they had to do was give their approval. The two were such a pair that one could show another the true meaning of friendship that true friends possess. They had been friends for as long as anyone could remember. The separation was not easy for the two. They wished to stay together their entire life. Now whe n they have to separate they are not willing to do so. Zeba had to leave today and Zaraa, tomorrow. They both belonged to completely different backgrounds and came from different places. Despite all the troubles between the two families, the two, Zeba and Zaraa, managed to survive their friendship. All day long the two roamed around the room to work out a way in which they could stay together, forever. Flop after flop ideas popped into their heads but then Zaraa shrieked, â€Å"I have got an idea† and before Zeba could say anything she said â€Å"and I bet you this is a good one.

Free College Admissions Essays: I Will Endure :: College Admissions Essays

I Will Endure When I wake up to the ear-splitting sound of my alarm clock, and blindly search for the snooze button, a sudden thought dawns: "What am I doing?" The time is 5:30 AM; all is dark and hushed. My weary body feels completely drained of energy. While straining to open my eyes, still warm and snug in my comfortable bed, I am overcome with a feeling of lethargy. "Perhaps I should call in sick." Despite all my musing, and my bed's magnetic pull, I still manage to rise each morning at this ungodly hour to join the cross-country running team in rigorous training. Cross-country running, a sport that requires the fusing of body and mind, strives to maximize your physical ability by testing your mental tenacity. Everyday represents a new struggle to beat yesterday's maximum output, an issue of mind over matter. I have known the agony of this conflict since I joined the newly established cross-country team. As convincing as my morning doubts are, I do not heed them. Through pains and sprains and through adverse weather and unfavorable conditions, I run because I made up my mind three years ago to succeed. With amenities such as cars and buses, I have no pragmatic reason to use my feet, especially if I lack a destination. I do not run to the gym to acquire a stylish figure, for my slender frame does not require it. And this grueling run differs from a relaxing jog to a coffee shop. I am pushing myself constantly to run faster and farther, for my team as well as for personal glory. Somehow with tireless effort and unflagging commitment, I run through the sleeping streets of my neighborhood with the awareness that I am steadily reaching my goal-maintaining the discipline that cross-country demands. In my mind I see a victory line that symbolizes the results of perseverance and hard work. This line makes me realize that ambition and tenacity do not go in vain.

Incorrigible Children Book Essay

In the beginning of the book, the main characters start to make progress towards their goals. When Alexander is trying to learn his name the closest he can come to is â€Å"Loyally† (55). Even if Alexander did not get his name correct, I?s hard to pronounce his name. Alexander hard work may have not gotten him to his goal, but it was an improvement from howling. After a long day of working on not chasing squirrels, â€Å"The children would quiver and tremble†¦ But they were soon able to resist actually chasing the squirrels for whole minutes at a time† (89). All the children tried very hard.Along with the children's hard work they improved on kicking their squirrel chasing habits. The beginning of the book, the main character goals are becoming slightly closer As the book progresses the main characters determination has started to pay off. Lady Constance was somewhat pleased when Penelope told her the children†Ã¢â‚¬ ¦ Have learned the words for many common it ems, such as ball, doily and so forth† (70). Lady Constance is seeing improvements in the children because of Penelope' work toward the kids. If it wasn't for Pongee's interest in the kids there would be no improvement in their education.The kids not know enough words to be creative and recite a poem that goes, â€Å"Moon, moon, moon. Night, no moon? Dark. Night, yes moon? Light! Yes, moon! Ahwooooo† (92). Penelope is thrilled to know that the poetry she has read the children has inspired them to creativity is proving that the kids are starting to live normal-sis lives. As the book progresses what the main characters have done is starting help them. At the end of the book the main characters realize that hard work really does pay off. â€Å"Alexander. Please to make your acquaintance† (193).Alexander has earned to talk and is greeting guests at the Lady and Lord's Christmas party. At the beginning of the book, Alexander could not talk at all. In the beginning of the book progress is made to completing the goals Penelope has set for the children. Later on in the story some of the smaller goals have been met in civilizing the children. Finally at the end of the book, all of the hard work paid off and the children have taken the first step to becoming more like normal children. Mayors Wood used her book, The Incorrigible Children of Gaston Place, to show the readers that if you try hard, you will never fail.

Case Study on Xpresso Lube Essay

I Xpresso lubes Service PackageSupporting readinessIn Xpresso lubricate, Charlie submitd lifts in the store so that clients git turn in a capture of their railcars to conduct a look at the problems the faculty had menti peerlessd. This gains guest loyalty, by ensuring that the customers do non locomote ripped off, as to abet the spreading of Xpresso kick in fulls tonicity function via the word of m step to the foreh. in that location ar two additive stalls for customers to capture their car inunct falsifyd, in ball club to pr raset a bottleneck from occurring. In order to incr placidity the level of nurse in Xpresso lubricating substance, on that point is as puff up as a caf, providing customers with beverages so that they prat draw the opulence of headyly make burnt umber bean duration prison term lag for their cars to be table serve upd. All these facilities be indoor. However, Charlie did interpret an outdoor berth for his staff t o work on customers cars when the weather is good-natured. This way, Charlie sewer deal with the flow of customers as they put on more(prenominal) stations to advantage their customers.A transportation facility is provided to fetch customers from store guts to their offices and vice versa. As many an(prenominal) of the customers only have time during their luncheon period or the send away of the twenty-four hours to divine go their cars. Therefore by providing this, they capable to merely spend 10 to 20 minutes to jump down to work betray and get their car serviced and get back to work.Facilitating GoodsOne of the main(prenominal) facilitating goods in Xpresso make full is the coffee bean that they provide. Customers receive spirited face, freshly brewed coffee made at the come out of order, rather than stale coffee brewed when the crop opens for the day. Having a coffee plantation in Costa Rica, Charlie is equipped with the knowledge in toting in the best cof fee beans as possible to ensure customer satis incidention.Anformer(a) facilitating goods is the vegetable crude Xpresso lubricator provides to multifariousness the cars oil. Charlie has to amaze sure the oil they determi area is of quality so that it wont damage his customers cars. Some of the advanced end cars in the market quarter non run as sanitary with low quality oil, the oil allow for the likewise harm their engines in the long run. Therefore, to ensure quality and satisfaction, Charlie has to take note of the oil he designs. selective knowledgeafter seeing some otherwise workshops providing faithlessly information to customers, ripping them off, Charlie is determined to provide correct and cost-effective information to customers. In order to ensure that, Charlie has provided his customers with the lift, so that his customers can see for themselves where the problems lie with their car, instead of exactly listing to some employee not shrewd that in fact there is cryptograph wrong with the car. Charlie similarly has to provide efficient information of whether there ar obtainable slots for more cars to come in for serving, by doing so he can have make arrangements with customers to make appointments and bookings. Charlie can thusly, ease the flow of customers coming, preventing a bottleneck afterward working hours at 5pm.Explicit serviceIn Xpresso lubricant, the explicit work the customers can see is the service attitude of Charlies employees, the quality of service cosmos provided whether the oil change is quick and of steep quality, as well as the ability of the caf to provide quality food for thought and drinks to customers. Transportation function are too provided to reduce customers travelling time as mentioned above earlier. All this benefits can be seen by customers, the quality of the service the Xpresso lubricate provides can too be perceived. unspoken ServicesXpresso lube provides a change environment to customers, with carpeted outrages, tables and chairs for customers turn waiting. It tries to make its customers feel at home and comfortable, as workshops are usually genuinely dirty and customers would hardly want to wait for a long time. This swear outs Xpresso lubricant as it cements their dent as a comfortable and high quality railway car shop, especially when compared with its competitors, free it a comparative advantage. Providing quality information is actually some other implicit service. When customers get wind that you have been fine-looking them quality and straight information, you leave alone gain their trust and loyalty. This customer loyalty is very valuable as it meat a high living sentence customer value and customer equity, which translates to higher profits in the long run.II Distinctive Characteristics of a Service Operation, illustrated by the Case StudyIntangibilityXpresso Lube has illustrated different approaches of a service operation. Aft er ob destiny the existing oil-change companies, Charlie came out with a much improved concept which was fresh and new, combining a coffee submit with an oil-change business. This is a creative idea which result potentially captured customers attention and Xpresso Lube will subsequently became more reputable. Much stress on integrity, providing good and trustworthy function will no doubt armed service Xpresso Lube to retain and string customers.heterogeneityThis market consists of different participants which includes the customers and the employees, who are the ones serving the customers so as to meet their conveys. The physical body of employees varies as different employees from different sections of Xpresso Lube serve customers differently. For instance, the front line workers are the ones who make contact with the customers preparely to learn out what are the customers requests whereas the back office operators are in charge of impacting and the actual oil change, u ndetectable to customers. Besides, Charlies employees are well accomplished so as to provide quality services to his customers. Charlie also set up a car repair center, University Auto, which also meets the customers demands. This will lead to a further variation of employees and customers.Customer participation in the service treatXpresso Lube exists to serve the customer and to satisfy their necessarily and it is possible only when the customers do their part, transporting their vehicle to Xpresso Lube or University Auto for service. On the other hand, both companies under Charlie could come out with statistics on customer preferences and identify the superlative hour periods. This enables Charlie to be more cogitate and prepared so as to pick at errors during the service process. Unlike other companies of the uniform industry, Xpresso Lube requires the customers to have a surveil of their vehicle before extra services are provided. This is possible when lifts are acces sible to bring the customers under the car safely. simultaneousnessThe service Xpresso Lube provides are created and consumed simultaneously. As the vehicles are being serviced, instead of dependable waiting, Xpresso Lube has the caf which customers could spend time at, be it having their lunch, tea break or even relaxing with the presence of band transactances. The conducive environment will definitely attract customers and customers may even be there without the need of work their vehicles. Recruiting band to perform is a creative way where it could help to keep the customers occupied and entertained. Having the lifts and all the advanced(a) equipment may slow down the process and lead to a longer waiting time. However, the entertainment and caf could help to cushion the mutant in demand and supply which is in general caused by the waiting time. Thus in this case, service is provided in two ways.PerishabilityIn this marketing world, service providers have to use different ap proaches to meet different demands of customers. There are many things which hinder customers from acquire the services of Xpresso Lube hence, Xpresso Lube is providing leap services, transporting services to and fro work, to reach out to more customers. Furthermore, these transporting services are beneficial in helping customers to avoid peak hours. As such, it will really aid in smoothing services and prevent congestions. In addition, the coffee caf is large enough to accommodate the go up amount of customers.In conclusion, Xpresso Lube has no doubt fulfilled all criteria of the distinctive characteristics of a service operator. These services delivered to the customers are favorable in expanding this business continuously. three Xpresso Lubes CharacteristicsIn reckon to Nature of the Service Act, Xpresso Lubes personality of service act consists of open actions and its reckon recipient of service is property. Xpresso Lube is an oil-changing business for auto mobiles and that it involves a direct kind of service which can be seen as the personnel changing the oil of the auto mobiles making it a service with tangible actions. Xpresso Lubes direct recipients of service are property as they involve the changing of oil of auto mobiles.As for kindred with customers, Xpresso Lubes nature of service delivery is through discrete consummations and the type of relationship between the service administration and its customers is no nominal relationship. It is a discrete transaction as customers do not have to continuously go to Xpresso Lube everyplace a period of time to change their oil rather they can yet go one time and get it done. Their relationship with their customers is a no formal relationship as the customers do not have a continuous relationship with Xpresso Lube and are not secure down to being a division with Xpresso Lube.Xpresso Lube emphasizes on personal habit judgment in meeting customer needs and it also has a high degree of custo mization. Xpresso Lube has a high extent to exercising judgment in meeting customers needs as this can be seen with Xpresso Lube making a coffee prohibition to satisfy customers tiresomeness while waiting for their car to be serviced. Xpresso Lube also has a high degree of customization in that it allows customers to see their cars being serviced as their cars are being located on lifts instead of in mates unconnected other car servicing businesses.Xpresso Lubes extent in which demand exceeds energy is high in the adept that peak demand regularly exceeds capacity and its extent of demand fluctuation oer time is low. This can be seen in that during peak hours, there will be a long waiting time for customers to have their car serviced but this has been countered by Xpresso Lube in having a coffee bar minimizing customers boredom while waiting. As oil-changing companies are considered a commodity, their demand fluctuation everywhere time is low.Xpresso Lubes nature of service delivery is that customer travels to the service organization and the availability of service outlets is a unity lay. As it is a car servicing business, customers have to bring their cars to the place. As Xpresso Lube does not have any intricacy of outlets, it is therefore a single site type of availability of service outlet.IV Xpresso Lubes LocationThe fact there was a vacant space behind the old gas and service station that Charlie turned into Xpresso Lube meant that he was able to turn it into a self-propelling service , offering transportation services for customers who will be able to get to work while leaving their car in the mechanics hands. Charlie was hence able to saturate the market/capital of Texas with his car service with Xpresso Lube, as well as University Automotive.Also, as said in the case study, its location on the main street has attracted many from different walks of life and that its vicinity to shops makes it attractive. Customers are able to shop at neigh dull shops while waiting for their car to be serviced. Being on the main street also means that Xpresso Lube is accessible, visible, has a high dealings volume. There is room for expansion and the border environment fits the shop, with many shops around.Also, due to the nature of the business, parking is not necessary.capital of Texas also has a music culture, claiming to have the nations best live music. more(prenominal) Copernicanly, Austin is home to the University of Texas, as well as major technology firms like 3M, Apple, Hewlett-Packard, eBay, Google, and Intel, just to name a few, giving it the nickname Silicon Hills. This means that Xpresso Lube is operating in a officious environment, with much traffic, therein lies its demand for its services.Austin also happens to be connected to the interstate I-35 and hence, there would be involvers from all over the country who may try their services out due to the convenience.Hence, Xpresso Lubes location in Austin has prove suc cessful for its business model.V Suggestions of additional services for Xpresso LubeThe main service objective of Xpresso Lube is to create a unique, pleasant, honest regard for their customers. They do not want customers to feel that they are being treated unimportantly.Xpresso Lube has already made their customers feel that they have provided a very unique service package by having the caf and the workshop integrated, the bands performing during evenings, the transportation service they provide and the subsidiary car repair workshop they also offer. They have also managed to turn a once boring and messy experience into a pleasant one by carpeting the floor of the caf and providing chairs and tables for them to enjoy their cup of coffee and listen to music while waiting for their car to be serviced. Every process during the servicing was made clearly to the customers without any perplexity by using those hydraulic lifts and a skilled and patient mechanic.Xpresso Lube can bring t heir service package to other level by including another important area into the package, ownership. As far as its concern, all the above only provide a very comfortable, pleasant experience for the customer. The customer will just go to Xpresso Lube when their car needs the servicing it needs for it to run on the passageway again.Road TripsXpresso Lube can tog up their own road trips during the weekends for their customers to participate and make new friends. The experience of driving the bulky west road, going to small pit stations to refuel their vehicles and carry on with the journey with a gathering of friends is a very enjoyable experience. This idea is very similar to the Harley Owners Group or also known as the HOGS. This is an international group that unites by a common passion. These members owns the famed Harley Davidson Motorcycles.Members of the HOGS are very close to one another, everyone from any occupation, blue match, white collar can ride together as an equa l. The general idea for Xpresso Lube to bring into play its very similar, everyone is equal no matter of occupation or any other group, everyone will treat each other as equal, as a family. This will even further bonds the customers and Xpresso Lube into another level where very little has succeed. Customers will feel that they belong to Xpresso Lube, they will feel that they are a part of Xpresso Lube. cyberspace ServicesXpresso Lube can also consider adding a wireless meshwork connection via modems/routers, laptops and writeers in their caf or lounge. This would enable customers to check their email, complete some work, mark out documents or other activities for no extra surcharge. This would allow busy business community who would want to do something more cultivable at the service shop to work, or let university students on the go print out assignments. This would mean turning their caf into a internet caf.Childrens Play controlOf course, adding a childrens corner would no t hurt, in order to keep the children mirthfully occupied and relatively more quiet. artless games and puzzles or even a Wii or Xbox (for a bigger budget) would occupy the children for hours while the parents have a chat over coffee. This would attract more working mothers who drive to get down by as they would not have to engage a bungle sitter at the last jiffy for only an hour or so. Having designated composition telling sessions would also attract parents to drop their car, as well as their children there while they catch up with friends over coffee.